Salesforce has gained eye-raising attention amongst businesses and therefore it is rightly crowned with the title of being the World’s #1 CRM platform. Salesforce skilled professionals are in huge demand in today’s marketplace and there is no single reason for a fall in this growing surge in the coming years. Especially considering the fact that salesforce has been very active on the marketing side. Their creative approach to promotion on social media has proven to be a great success, just like their cooperation with pistachioconsulting.com, who provides them with organic safe views on youtube. Marketing aside, you need to understand the real value and numerous benefits of becoming Salesforce certified that can absolutely turbocharge your career. Almost all the organizations, either big or small, use the robust and customized Salesforce platform today. The reason is quite enough to identify the previous trends that have been attracting more professionals towards this platform and help us predict the future.
Salesforce is one of the excellent and advanced platforms that has three releases per year. It offers new exciting features and functionalities to ever-evolving and growing needs of businesses of various sizes. Salesforce extended and improved functionalities by supporting endless integrations with MailChimp, Hubspot, SAP, etc. The start of 2018 was really interesting for everyone and according to Google, Salesforce is the most searched and desired CRM platform.
Salesforce has been ruling for the past years with incredible and breathtaking events. The big question is: “What’s next?”
Take a look at the top predictions about the future of Salesforce.
Increase in demand for powerful and intelligent tools
There is no denying the fact that Salesforce has always something new to utilize and make businesses reach higher levels.
With new tools and products getting introduced with every release implemented in its platform, Salesforce is all set to continue its durable growth in the future.
Salesforce regularly innovates new technologies and this is why this CRM giant is at the top of its game.
Nowadays, companies are using Salesforce for almost everything such as increased ROI, more CRO, better customer interaction, real-time reporting, and customize software development tools, etc.
Companies who are still not utilizing CRM and ERP tools effectively in today’s world are already lagged behind in the competition. Using robust and efficient tools will not only deliver better results but also provide a competitive business advantage.
So, it is right to say the requirement of intelligent tools to handle all the sales and marketing processes has become essential for the growth of the businesses.
The world is moving from Classic edition to Salesforce Lightning
Salesforce’s new and intelligent user interface is currently gaining more popularity among customers. It is well known as the future of sales and the entire CRM process as well.
Users always search for easy-to-use and an optimized interface that enables them to work more efficiently, sell faster and smarter, and provides more productivity. Salesforce Lightning has everything for its users to tailor and brand your Salesforce Org in your own way.
A suite of features such as easy-to-read text, the option of changing themes and colors, and more with a simple few clicks are some of the reasons why people are migrating from Salesforce Classic to Salesforce Lightning.
Considerations for Big data and IoT
In the longer run, the demand for Salesforce Integration with Big Data and Data Science will be huge. This would result in greater automation and customer service tasks through Service Cloud and will enable marketers to leverage data for targeted marketing through the Marketing Cloud.
Big Data is the fastest-growing technology utilized by organizations worldwide and has evolved at an incredibly fast rate. Hence, the demand for Certified Salesforce developers that are capable of providing customized CRM tools to particular categories of businesses is always on a high.
Salesforce has already announced its intention to step into the healthcare industry with IoT. So, it will not be wrong to say that Salesforce’s much-awaited entry into the world of the healthcare industry will widely spread to even more other industry segments in the coming years and beyond. Check out thelockboss.ie.
Fast-growing Marketing Cloud
The Marketing Cloud will become bigger and better with enhanced capabilities witnessing increased adoption across the Salesforce ecosystem. With each passing day, it shall demand an increased demand for skills and expertise in this field. With the new innovations and diverse functionality, it is predicted that there will be a huge demand for Marketing Cloud Technical Architects & Developers in the future.
It is really difficult to make predictions when it comes to customer relationship management platforms such as Salesforce as the pace of technology change continues to grow. But there is also no disputing the fact that the continuous updates of tools and technologies by Salesforce ensure success and therefore results in rapid innovation and growth in the Salesforce community.
In a nutshell, Salesforce has a bright future ahead of it in the times to come. It is one of the most powerful players in the market, which is evolving day by day. Advancements and enhancements of technologies and tools surely make the Salesforce CRM platform more innovative and goal-oriented. Easy adoption, the necessity of every organization, business analytics, and work flexibility, and high customer experience give it a clear scope of business growth.