Organizations that are looking to reign in their positive contributions to climate change will soon have an innovative way to track how much pollution they are putting into our atmosphere. Salesforce, the world’s number 1 customer relationship management company, has unveiled Sustainability Cloud that would help organizations track and analyze their environmental data.
This announcement was cautiously welcomed by environmental groups that are optimistic that the huge reach and presence of Salesforce might encourage organizations to have a second look at their environmental footprint.
Over 15,000 organizations including big giants such as Adidas, Amazon Web Services, and Farmers Insurance rely on Salesforce for its out-of-the-box and seamless technology and customer relations services. It is expected that the announcement of the Sustainability Cloud will help organizations find carbon accounting more accessible and attractive if the tools used to track it come from a trusted and an already-recognized source.
Sustainability Cloud from Salesforce stems from the system that it developed for tracking its own carbon footprint. The emissions of Salesforce have grown each fiscal year between 2017 and 2019, from 149,000 to 244,000 metric tons of carbon dioxide equivalent for its data centers. Salesforce has attributed the increased emissions to its growth and pledged to reach 100 percent renewable energy usage by 2022. The CRM Company announced it reached net-zero greenhouse gas emissions through the use of offsets in 2017.
Suzanne DiBianca, the Chief Impact Officer at Salesforce, remarked we were looking to get our environment data in not only an excellent shape but in a way that Salesforce could make it investor grade and be very transparent about it. Suzanne added Salesforce has built an internal system for managing all of its carbon accounting issues, and are now turning that on for customers.
The product streamlines the process of measuring things such as energy usage and travel besides facilitating the conversion of that information into how much planet-warming carbon emissions are generated by the organization. Sustainability Cloud will be available to the existing and new customers in December of this year. However, Salesforce has made a beta version available to 10 of its clients, including e-signature company DocuSign.
DocuSign like others, prior to using Sustainability Cloud, relied on spreadsheets for crunching their environmental numbers. The new system of Salesforce provides a more user-friendly way to get some key takeaways from that data.
Daniel Hill, manager of the Environmental Defense Fund’s Climate Corps program, remarked there are a lot of organizations that are really stepping up to make voluntary commitments. Daniel added there is this natural demand and need for more tools and services with that increase in goal setting.